Celebrating the merger of two eCommerce platforms with a new look and feel
Scope: Develop a new logo and accompanying visual identity to be used consistently across branded materials
My Role: One of two designers on the project, with creative direction and guidance from the team at JK Design
Bravo Commerce is the product of two B2B services — Unilog Content Services and Bravo Business Media — joining forces. Together, the two are able to offer a full-service eCommerce solution that helps mid-market hardware and industrial supply stores sell their products online. Think Shopify but for the mom-and-pop version of Home Depot.
The logo and visual identity for this type of service needed to feel sturdy and unpretentious in order to connect with storeowners, likely tradesmen who may not be as comfortable around technology. The challenge then became how do we brand a software and eCommerce platform in a way that isn’t flashy and doesn’t get lumped in with start-up or other tech companies.
Giving a financial services organization a much needed facelift
Scope: A total overhaul of the brand’s visual identity, starting with the logo
My Role: Lead designer, with creative direction and guidance from the team at JK Design
BPM offers three main services – tax, assurance, and advisory. So for the logo, we explored a lot with the idea of three pieces coming together or interlocking somehow. Also, BPM stands for “Because People Matter”, and so wanted to work in this theme of human-centered and personal touch.
Several rounds over budget later, we landed on a mark that communicates three distinct forces and hints vaguely at the image of a thumbprint. We continued to build out from there, solidifying a color palette, determining a style of photography, and introducing other brand elements such as patterns and gradients.
Putting a fresh coat of paint on a global asset management group
Scope: Keeping their existing mark the same, our goal was to refresh the logo with new typography and build an entire visual identity around it, specifically for such instances as a homepage, one-page flyer, and powerpoint slide presentation.
My Role: Lead designer, with creative direction and guidance from the team at JK Design
Princeton Global is a reputable asset management organization for affluent individuals and families. They pride themselves on the personal relationships they build with their clients, such that you feel like you are partners with a person and not a corporation.
Following the initial process of renewing voice and messaging guidelines, the new visual identity had to reflect the same tone by being warm, trustworthy, and personable. The headshot-style photography puts focus on the personal one-on-one nature of their work, while the tree ring pattern subtly communicates growth and generational wealth.
Winning the poster competition for my senior year at design school
Scope: Design a poster to serve as promotion for the 2017 poster show at ASU’s design school, and extend it into the branding for the entire event
My Role: Poster design and art direction for the entire event, overseeing the consistency of event materials being made by various teams of students
As part of ASU’s Visual Communication Design Program each year, the senior class puts on a poster show selling donated posters to raise money for the design program. The event is designed and organized entirely by the senior design students, and one of the first steps each year is to determine the branding for the show.
Each student designs a poster to promote the event, then the entire design program, students and faculty, vote to determine the poster for that year’s show. My submission was chosen, meaning that not only was my poster used on campus and social media to promote the event, but it also became the visual language for the signage, labels, bid sheets, and more.
Bringing an architecture firm’s brand to life through an animated logo
Scope: Create a dynamic and engaging logo animation to be used as an asset in various digital contexts
My Role: Freelance motion designer, using an existing logo design
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Constructing an icon library for a Fortune 500 brand
Scope: Create an organized and consistent library of icons that consists of 100+ pre-determined objects/concepts, presented in outlined, filled, outlined in a circle, and filled in a circle
My role: Lead designer, with creative direction and guidance from company's principal
Republic Services is the second-large provider of waste removal and recycling services in the nation. The time came for the company to invest in custom, brand-focused icon set that accompanied Republic’s visual language.
Taking inspiration from the logomark, we created an icon set using a mix of square and curved terminals that followed a standardized grid. The resulting icon set is a powerful addition to the brand that can be utilized for internal and external communications company-wide.
Reimagining the identity of my neighborhood wine bar
As a personal project, I endeavored to draft my own branding for an up-and-coming wine bar in East Austin, and one of my favorite places to grab a glass of wine in the neighborhood.
Started by a husband-and-wife team of wine enthusiasts, Cape Bottle Room aims to break the mold by offering a casual and unpretentious wine experience for both the trained and the untrained palette. They exclusively carry South-African wines, bringing an otherwise underrepresented category of wine to Austinites.
I landed on a playful wordmark that, when used on a clean layout, creates just the right blend of fun-yet-elegant for Cape Bottle Room. By refraining from any overt reference to South Africa, it avoids feeling like a "themed bar", and instead simply evokes the the lighthearted and whimsical side of wine.
Pulling a few strings to create a unique and seemingly impossible iPhone setup
Utilizing the Shortcuts feature on iOS, I was able to design an entirely functional home screen where each app icon appeared to interact directly with the background – and with no bounding boxes, just logos floating in 3-dimensional space.
There were a number of calculated steps that went into achieving this effect. The first of which was determining which apps I wanted to feature and in what order. From there it was essentially a process of designing my custom app icons so that the background of the icons lined up perfectly with the background on my home screen.
I set my leafy background image on my phone and capture a screenshot it so I could use it to reference the exact size and location where the image sat on my home screen, and more importantly where exactly the icons set in relation to the background. I then downloaded vector files of each app’s logo, tweaking a few of them slightly to work better for this particular context, and lined them up on my background image in Illustrator exactly where they would sit on my phone.
Giving a streetwear shop the personality to become a local cultural force
As a small store with great products and lots of potential, Stax seemed like the perfect candidate for an overhaul of their design assets and aesthetic. My goal was to paint Stax as a taste-making, trend-focused entity worthy of appearing on Hypebeast.com.
Stax serves as East Austin's hub for sneaker, streetwear, and vintage culture. Their quaint brick-and-mortar shop carries hot items from many of the same sneaker and clothing brands that you normally only find on websites like Stock-X, as well as a small selection of their own Stax-branded pieces like t-shirts and hats.
When it comes to clothing and fashion, aesthetic is everything — in other words the design IS the product — which is why it felt important to create a look that was cutting-edge and visually impactful. The result is versatile design language based on a clean and futuristic wordmark.
My name is Jordan, I’m a graphic designer and visual storyteller with 5+ years of both in-house and agency experience. I have strengths in branding and advertising, with some additional experience in web design, UI/UX prototyping, and motion design.
Work
Senior Designer @ JK Design
April 2022—Present
Graphic Designer @ Fervor Creative
2018—2022
Design Intern @ Oshin Studios
June—July 2017
Marketing Manager @ Sun Devil Fitness Center
2016–2018
Education
B.S. in Visual Communication Design from ASU
2013—2018
Other
Online Instructor of Technology for Design @ ASU
2022—Present
Online Instructor of Principles of Graphic Design I & II @ ASU
2023—Present
Shoot! I don't work for mobile just yet, feel free to view me on desktop while mobile gets worked out!